How to Start a Business and Win Clients
As an entrepreneur, I quickly learned how important it was to listen to the market and to pivot if something isn't working/ further develop your USP to give more even value to clients. My business has evolved a LOT since I started; from our USP to what we offer to the people we work with. I come from a digital background, yet we are now more PR focused, with a full production team internally for podcasts, filming client keynotes and docu-series for social media.
How did your business start and change over time?