Why I Have a Camera Crew and How to Leverage Video
On today’s digital world, you have to have an online-offline approach. We are spending more time on social media than ever, and with Facebook Watch, IGTV, and digital series on YouTube, we are digesting more video content on social media than ever. Multinational technology conglomerate, Cisco, predicts that 80% of content will be digital in 2019, so how can you leverage this?
As a founder of PR and media production agency, Briar Prestidge International, (and perhaps coming from a digital marketing background myself), I could see immense value for everyone (University students to executives to government officials) having an online presence.
I believe it’s very important to practice what you preach, so for me, having my own dedicated brand manager to build my own personal brand (while the other people who worked in my agency were client facing) was a no brainer.
Starting my video strategy has resulting in more people attending The Deals in High Heels Talk Show, increased speaking engagements and interviews and more engagement.
Here are four ways to leverage video:
DOCUMENT DON’T CREATE
Are you a high-profile executive? Or want to position yourself for more high-profile clients? Rather than sitting in front of the camera and dedicating a lot of time to creating content, film any keynotes you present to an audience. This will position you as an influential and authority figure, while also increasing your exposure for more speaking engagements.
Use consistent branding
Use the same font across all your videos, same margin spacing and consider ending your video with your company logo for increased brand awareness.
write compelling headlines
You want people to click on your video and watch it, and what we are seeing these days is that it’s on trend to have click-baity headlines that command viewers attention.
Like with any new feature that is released on social media, IGTV is favoured by the Instagram algorithm and will get you increased reach. If you have videos you’ve shot horizontally, you’ll need to edit them so they’re in the vertical video format.
Develop Community With a Recurring Show
Consistency is important because people love predictability. Publishing episodes on a regular schedule will get your audience accustomed to coming back and watching a show on your IGTV channel.