How to Create a Positive and Solid Reputation
There are many things that go into the recipe of building a positive and solid reputation. Often, your reputation precedes you: people have either heard great things about you before they meet you, or terrible things. These opinions of you can also be formed from true OR false information, perhaps built on gossip or rumours.
Because of this, your wealth is intrinsically linked to your reputation and your influence, and in today’s digital world, I believe my statement holds even more weight.
Now, if you have a following online it will directly and indirectly impact all aspects of your life. When I moved to Dubai, after living in New York, London and Australia, after coming from a small town in New Zealand and launching my PR agency Briar Prestidge International, I knew I would have to very quickly build my reputation in this new city if my business was going to be successful.
So I started my talk show, The Deals in High Heels Show, and pushed out an online-offline strategy to build a large network (2000 businesswomen attended our events in the first year and I built an online community of 40,000+).
Many of my clients (high-profile leaders) admitted that the fact that I “practiced what I preached” and had an influential network enticed them to work with me and my team.
Here are 8 ways that you can create a great reputation for yourself
1. Your product or service is good and does what it says it will do.
2. Understand your Unique Value Proposition (your UVP - what makes you different from your competitors?)
3. You do what you SAY you will do e.g. return calls, send proposals. Dr Corrie Block, a leading business strategist and executive coach says, “Your values are revealed through your behaviour, and because of this, other people can see them too. We show who we are to people by what we do, not what we intend to do.
4. Give value to prospects, even if they don’t buy from you. This can be by taking them out for coffee, referring people to them, sending them the title of a good book you recently read etc… get creative!
5. Have informative and inspirational social media channels (e.g. Instagram, LinkedIn, Facebook, Twitter) with good quality photos and personal-professional content. Share your knowledge and expertise in videos, articles, blog posts.
6. Have a CSR strategy.
7. Invite the media for coffee to get positive mentions in publications, on radio and TV. OR ring them with a great story.
8. Pitch your media kit and speak at conferences, on panel discussions and podcasts (learn how to write one here.)
Through all of this, and when positioned in the right way, you will start to build trust. And to be trusted, you have to be consistent. Consistency is an essential ingredient for a successful brand. These days, with social media and Google, both our personal and professional lives are intertwined and as visible as ever.