7 Benefits of Building Your Personal Brand
With the rise of online media, we have watched thought leaders to makeup bloggers to government officials, individuals from all backgrounds, grow large and influential online followings that reach the masses.
Here are seven benefits to building your personal brand, online and offline:
It feed’s publicity
Just like the right PR team can help you become a thought leader, being a thought leader will fuel PR opportunities. When you are seen as an expert within your field, reporters, producers, editors and other influential stakeholders will want to be associated with you. This leads to more publicity and further builds your brand.
Use your words smartly, don’t waste them. Take a moment now to think of what drives you, your purpose, what you believe in and your future predictions; Practice building rapport and sharing your story. Be the go-to industry expert.
Leverage digital channels
Some brands, such as Toys R Us, struggled to innovate with social media. Publishing houses also felt the wrath of the digital revolution. In the Middle East, hundreds were fired from publishing houses, somewhat overnight. Many reporting sources now charge, such as The New York Times, now charge consumers after they read a certain number of articles. In order for these sources to build their own online reach, they feature people who also have a digital following to leverage. By creating your own content and online presence, THEY will come to YOU.
Surpass celebrities with increased status
People are out for themselves, and (whether they actually like you or not) you will be invited, or even paid to attend events – because if you go, other people will go. Brands will want to associate themselves to you, and will gift you complementary products or services.
It build’s credibility for new career opportunities
Career opportunities can also be influenced – as a hiring manager, would you want someone who had built a positive reputation with the public with their brand and work, or someone who is largely unknown, with not so much as a wink that comes up when you Google them?
CEO’s are now waking up in the morning and checking their social media notifications - they want the same influence online as what they do off (and understand the importance of it to leverage their personal and companies success).
Global brand awareness and increased revenue
Most importantly, your business will grow with new and better customer retention. Yes, by building your influence, you and your business can become globally recognised. You too can enjoy success and live the life that you desire.