With more content for social media being created than ever before, how can we rise above to craft a high-profile brand that stands out (for all the right reasons)?
n today’s digital world, you have to have an online-offline approach. We are spending more time on social media than ever, and with Facebook Watch, IGTV, and digital series on YouTube, we are digesting more video content on social media than ever. Multinational technology conglomerate, Cisco, predicts that 80% of content will be digital in 2019, so how can you leverage this?
LinkedIn is at an exciting place - it’s where Facebook and Instagram were 5 - 7 years ago. The algorithm is very free. This means that if I like, comments on or re-share your content then my entire network see it. Gone are the days where people on LinkedIn use to share their CVs, professionals are now creating content and voicing their opinions through articles, statuses, videos and pictures and channeling their brands.
When I think back, I must have been crazy. To start my agency with only one months’ salary in my back pocket, living half way around the world from friends and family in Dubai. When I told my friends that I was starting my company, I was greeted with looks of disclaim. “But how?” “It’s not that easy…” and “Right...” they said in a sarcastic tone. But I’d learned after living and working all around the world, that it’s in moments of grit and determination when you truly thrive.
Success. We all want it. But, few are prepared to put in the hard graft required. Bill Gates didn’t just wake up one morning lying on billions of dollars – it took years of learning, strategising and hard work. Yep, those 5am morning wake-ups and weekends spent indoors working were AWFUL, but they sure were worth it to now be working for myself.
There are many things that go into the recipe of building a positive and solid reputation. Often, your reputation precedes you: people have either heard great things about you before they meet you, or terrible things. These opinions of you can also be formed from true OR false information, perhaps built on gossip or rumours.
Because it feels so good to get validated, other people’s opinions suddenly have more value than our own. Often, especially in our professional lives, we hide in the trenches rather than take risks to share our true thoughts; afraid of what others may think. Afraid of losing business and relationships. Afraid of appearing as 'wrong.' Here is why you should speak up.
Snarling and unimpressed by the reflection before him, the Voice hurls insults at the mirror. One after the other. The same hatred that was thrown yesterday, and the day before that. Stopping negative self talk had a hugely positive impact on my life. But, it didn't happen overnight. Here are my tips so you can have a more positive outlook too.
I’m in my element for one-on-one conversations with people: animated, alive and passionate for information. With boisterous partygoers, my talkative and energetic demeanour disappears. I get tired and disengage from the conversation. If you are an introverted-extrovert you will know how confusing this is! Here are 8 reasons why you may be one too.