SHE'S GOT 99 PROBLEMS BUT PR AIN'T ONE
The Digital Disruptors Podcast brings you the latest in disruptive trends, tech, tools, and hacks in the digital marketing space. All packaged in easy-to-digest episodes featuring unfiltered, no-holds-barred banter between old friends.
If you live in the UAE and you spend any time on Instagram at all, Briar Prestidge has shown up in your feed at some point. She's a PR strategist who's been successful in joining both old-school (traditional media) and new-school (digital media) techniques for her clients and for herself.
What impressed me most is that she walks the talk. All marketers should, this is a given. But some of us tend to neglect our own marketing because we're so busy serving our clients.
I sat down with Briar to discover what's new in PR, and to find out whether or not traditional PR is dead.