Briar Prestidge, founder of an eponymous Dubai-based PR firm, gives her view on a new report revealing that hardly any investment in new start-ups in MENA was in companies founded by women
The latest report by event organiser Arabnet, in partnership with The Mohammed Bin Rashid Establishment for SME Development (Dubai SME), analysed 1,423 regional investments in start-ups across the MENA region last year and found that only 14 percent of deals were with start-ups founded by women. Briar Prestidge, founder of Briar Prestidge International and producer of live talkshow event, Deals in High Heels.
Dubai-based entrepreneur Briar Prestidge has been selected from thousands of business owners to compete in a new Amazon Prime reality TV series about entrepreneurs, The Social Movement. Similar to the hit show The Apprentice that starred now US President Donald Trump, the show will have an ultimate “pitch off” in front of an audience. The winning team’s not-for-profit will win the investment prize and The Social Movement team will return for season 2 to defend their crown.
“I registered for the Fashion Styling for Instagram session - a full-day training course organised by Grazia and the College of Fashion & Design Dubai - to explore new ways of marketing my new modestwear brand Abaiia via Instagram. The course facilitator Briar Prestidge was so professional and managed the day flawlessly, sharing tools and techniques for branding and positioning our businesses, and also teaching tips and tricks for optimising our images which were put to the test in an interactive live practice session.
Dubai entrepreneur Briar Prestidge has been selected from thousands of business owners to compete in an Amazon Prime reality TV series about entrepreneurs. Filmed in Montreal, The Social Movement will follow 40 entrepreneurs, CEOs and investors from around the world who together to solve socio-economic issues that are impacting the planet, including wage inequality, access to affordable health care, global warming, hunger and homelessness
Briar Prestidge on Dubai Eye: How I was Selected for Amazon Prime TV
Starting Up is your weekly guide to launching a new business in the UAE, on every Saturday, and features inspirational stories, business news, and expert advice.
Briar Prestige, CEO of high-profile PR and media production agency, Briar Prestidge International was on Dubai Eye with presenter, Natalie Lindo and Neil Petch, CEO of Virtuzone.
On this episode, Briar reveals that she was recently one of 40 entrepreneurs selected from all around the world to compete on an Amazon Prime series, The Social Movement.
She also gave actionable strategies to entrepreneurs on how to build an online-offline reputation strategy, her “starting-up” story and how companies should position their CEOs online.
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From her launching own networking talk show to her Dubai-based company, Briar Prestidge is a busy woman. As the CEO of Briar Prestidge International, the digital marketing guru is always switched on. But taking some time out of her day, Briar joined us for Morning Coffee to share everything from her morning routine to what she wants to achieve next.
FLO (Future Leaders Organization), a channel by MAD Talks, was launched on September 12, 2018, at Intersect by Lexus, and I was proud to be interviewed by Tariq Qureshi as the “Future Women.” We discussed why personal branding was so important, but is it just vanity?, how you can build a brand online, why I’m an advocate for lifelong learning and my future plans to make a difference.
On this episode of Window to Dubai, Briar Prestidge spoke to fellow marketing entrepreneur Will Gardner about her journey from NZ to Australia to New York to London to Dubai. Briar shed insights into the work she is doing to build high profile brands for leaders, and why she thinks Instagram is not just a place for fashion and makeup.
Social media is now a huge component of any business' marketing strategy. Often, there is a delegated person (or entire team!) in charge of creating content that attracts their target audience. High quality content increases brand awareness, and prompts people to visit their website and buy their product. Given the advancement in technology, it's never been so easy to create appealing videos and pictures.