Why Your Personal Brand Matters When Trying to Get a Job

I'm going to start this article off by highlighting my own experience. I'm not one of those 'personal brand strategists' that gives advice to career positioning yet hasn't worked a day in the life of recruitment.

When you are recruiting, you get to really understand how different hiring people is across-industry. You see just how different clients are and how different company cultures are. Even hiring processes are... you guessed it, DIFFERENT. 

I have played the recruiter game in both London and Dubai - and interestingly, in Dubai especially, I started to rely less on seeing candidates CVs. 

WHY?

Firstly, as it is a job-driven market (recent statistics on ... quoting that their in 80 jobs to each person.)

So, I'm sure you can imagine when I posted job adds I would have hundreds of responses before lunch, many which weren't relevant. When working on a tight deadline, it would be impossible to review them all. 

LinkedIn became my trusted tool. Not just to save time, but also because I felt like I could feel the candidates personality more too. You can see a photo of them (get a smiling and approachable profile picture ASAP, If you don't already have one), other people they engage with, articles they wrote or like etc.

As personality is equally as important as experience, I could gage they suitability for the role better. 

In a recent interview, Rahman Rasilia from recruitment agency, MCG, said that a "candidates’ online footprint is as important as their CV. You now see employers looking people up on LinkedIn, FB, Instagram and so on before the first interview stage. It’s a regular topic of conversation in our industry. You wouldn’t believe the horror stories I could tell."

And, I agree! I'm often surprised at how many of my professional contacts now add me on Instagram and Facebook. Ask yourself job seeker, are you marketing yourself online in the best way? 

Briar Prestidge

London

Close Deals in Heels is an office fashion, lifestyle and beauty blog for sassy, vivacious and driven women. Who said dressing for work had to be boring?