Often, I get asked why my logo is a cow… Great! That is just what I wanted to happen when we conceptualised and designed it for my personal branding agency, Briar Prestidge Consultancy.
I remember my creative director’s reaction when I told him a wanted a cow as my logo. He laughed and said, “A COW!” thinking I was joking.
“I'm not joking,” I said and went on to explain why.
I’m originally from New Zealand and I grew up on a small farm in Darfield, in the South Island. I love snow skiing, water-skiing and dirt biking, so I was happy to live so close to the mountains and in such beautiful countryside.
Growing up, we had every animal on the planet – dogs, cows, sheep, guinea pigs, rabbits, pigeons, goats, fish… yes, you name it.
And, what a great childhood it was! After I graduated University, I suddenly had a great desire to achieve A LOT in my career. I moved Melbourne briefly, and then drew up all my courage and moved to New York City - no job lined up, no house, no friends, and just one suitcase in tow.
I speak openly about my city life and journey on my business blog, Deals in High Heels. Following New York, I moved to London and Dubai, where I now run Briar Prestidge Consultancy full time. I am passionate to be working with clients across industry using digital marketing, branding and career positioning tactics - marketing their product or service through THEM.
For my logo, I wanted something that represented my ‘Kiwi-farm girl’ side of me. Despite always wearing heels, networking, constantly upskilling and learning business strategies, I love to be outdoors and at times miss my quiet country life.
This 'cow' seemed to encompass that.
Strong, I have worked hard to get to where I am today.
Glamorous, yet a little out of place in the city - I'm perhaps just as happy in my heels as I am in my football studs (I play footie twice a week).
The spiral around the outside is our NZ indigenous Maori design, the Koru. It depicts new beginnings, growth and harmony, taken from the symbolism of an unfurled fern leaf. New Zealand has some of the most beautiful ferns in the world.
As I ‘brand’ people, I wanted it my logo to be circular, like a stamp.
I told all this to my creative director after telling him I wanted a 'cow' and thank goodness he is talented... haha. He got it.
Most importantly, I wanted people to ask about it - I wanted it to stand out. Because when you build your personal brand, you need to put yourself out there and be memorable - why be like everyone else? You want people to know who you are and what you specialise in. You want THEM to come to YOU for your services.
When coming up with a logo for individuals, I often think it is harder - so many of my clients come to me after they have been struggling with a graphic designer that's used to typically working with hotels or retail. How do you make YOU into a picture?
Now, more than ever, people are seeing value in having their own website that contains all of their projects - the internet and social media isn't going anywhere. But, you may if you change profession or advance with your career, and the best news is you can carry this with you.
Whether you are an executive, uni student, CEO, an aspiring author, or TEDx speaker, email us now to conceptualise your personal brand and logo at email@example.com