To attract your target market with your brand, you first need to understand WHO your target market is. I’m amazed that when I ask people, “Who are your target market” they say, EVERYONE. By saying everyone is your target market you are already making a huge mistake.
A recent announcement regarding a huge overhaul to the Facebook algorithm has left many businesses, brands, and media outlets worried. Read my article on Entrepreneur where I give you actionable strategies to strengthen your brand despite this change.