We have read many churned thought leadership articles about it. The term 'personal branding' is not new; in fact, it was coined by Tom Peters in 1992. So why are more and more people just jumping on the bandwagon now? and what will happen if we don't?
Coming up with your brand and developing your brand strategy is often a difficult task for organisations and individuals – in fact, I’d say branding is the most difficult part of the marketing process! That is because a good brand is crucial and a vital step in creating the company identity. Without a solid brand, your marketing efforts will be wasted!