It's important to know how to produce content as in today's digital world as half of your personal brand is found online. Your content strategy can, at times, do more harm than good! So here are some basic tips that you should encompass when developing your personal brand content strategy.
If you are loking for a job, you will be amazed at how much your online footprint impacts it... what does your hiring manager find when they check your LinkedIn, Instagram or Facebook prior to meeting you?
If you are going to a client meeting or at a networking event, the first thing you do is introduce yourself and build rapport, then sell YOUR experience, BEFORE selling your company. Have you been marketing your experience out too?
In today's digital world, there are no hiding things - we have our phone in our hand that connects us to a global interweb of clients, businesses or customers, whether we are with them in person or not. Online Brand Management has never been so important.