How to identify good target clients for your brand

How to identify good target clients for your brand

To attract your target market with your brand, you first need to understand WHO your target market is. I’m amazed that when I ask people, “Who are your target market” they say, EVERYONE. By saying everyone is your target market you are already making a huge mistake.

The components you need for an effective brand strategy

The components you need for an effective brand strategy

Coming up with your brand and developing your brand strategy is often a difficult task for organisations and individuals – in fact, I’d say branding is the most difficult part of the marketing process! That is because a good brand is crucial and a vital step in creating the company identity. Without a solid brand, your marketing efforts will be wasted!

The Power of Online Perception

As a digital, personal brand strategist, I should know how easy it to fool - or maybe ‘to perceive’ is a better term – people online. Here is my latest article on Entrepreneur Middle East where I give you actionable strategies to position yourself online.